Table of Contents

What information does Attrenti collect?

Attrenti may collect and store two types of information: “personal information” and “automatic information.”

Personal information tells us who you are such as your name, gender, billing address, shipping address, email address, telephone number, date of birth or age, any personal preferences you choose to provide, transaction details such as style, size, price, discount, date, store, your credit card number and expiration date used for transactions, and any assigned password used to protect your privacy.

Automatic information is information that we may collect automatically whenever you interact with this website or one of our Attrenti mobile applications, such as your IP address, the type of computer you use, the web browser you use, the web page that linked you to our site, and the way you navigated our website and the products you viewed. An IP address is a number assigned to your computer when you connect to the Internet. Each time you visit this website or our mobile application, our web server may automatically recognize and collect this information. Automatic information also includes information generated by the use of “cookies” and “web beacons”. You may click here to find out more about the use of cookies and web beacons.

We may associate automatic information with your personal information. In the event of such association, such automatic information will be considered personal information.


How does Attrenti collect information?

Attrenti collects data that you provide to us in the following ways: (i) on; (ii) by downloading and using the Attrenti mobile application; (iii) through transactions, email registrations, participation in loyalty programs, sweepstakes, contests, quizzes and surveys, or online memberships; (iv) by communicating with our sales associates in our company-owned Attrenti stores and outlets; (v) through phone, mail and fax interactions or paper registrations that you submit to Attrenti; and (vi) from information collected about you by our affiliated brands and shared with Attrenti. For information about Attrenti’s affiliated brands, please click here. Attrenti also collects data that we obtain from third parties. We occasionally obtain email addresses of active Attrenti store customers who requested emails regarding fashion on other websites. Attrenti also may obtain publicly accessible customer demographics and information about you from commercially available databases and sources.

Attrenti also collects automatic information through the use of cookies or pixel tags (also known as web beacons). Use of Cookies and Web Beacons or Pixel Tags. A “cookie” is a small text file that is sent to your browser from a web server and stored on your computer’s hard drive. Among other things, cookies provide a means for us to keep track of your online patterns and preferences. By understanding which areas of the site you visit, cookies allow us to present information, products and services that are of personal interest and make our website more efficient. Some of the ways we may use cookies include enabling your log-in, identifying your shopping carts, tracking where you travel on our websites and what you look at and purchase, and for marketing testing and product recommendations.

Most browsers are initially set up to accept cookies but allow you to change your browser so that it will not automatically accept cookies. Various browsers have different ways to inform you when a cookie has been sent to you, limit the kinds of cookies that can be placed on your computer and let you delete cookies. Please refer to your browser instructions or help screen to learn more about these functions. Additionally, if you have a Flash player installed on your computer, flash cookies may be stored. Flash cookies are different from browser cookies and the cookie management tools provided by your browser will not necessarily remove Flash cookies. The latest versions of many browsers let you control or delete Flash cookies through the browser’s settings. If you use an older version of one of these browsers, upgrade to the most recent version, and set it to update automatically. However, if you delete or remove cookies, it is possible that some portions of the site may not function as intended.

“Web beacons”, also known as pixel tags, clear GIFs or single-pixel GIFs, or similar technologies are small image files that we may place on web pages and within web-based email newsletters that we send. Working in conjunction with cookies, web beacons allow us to accurately count the number of unique users who have visited a specific page and the number of times those pages are displayed. We can also use web beacons to let us know how many people opened a web-based email newsletter or message.

Attrenti also uses third party internet analytics firms, such as Google Analytics, Adobe Analytics and others, to place cookies and pixel tags on your computer or browser when you visit our website or mobile applications. These third parties collect automatic information to track and analyze usage and volume statistical information regarding your visits to our website or our mobile applications, such as what you browsed and purchased, what web page linked you to our site and what traffic is driven by banner ads and e-mails. To learn more about Google Analytics and how to opt out of such services, please visit To learn more about Adobe Analytics and how to opt out, please visit

We may also collect geolocation data based on your then current location, including that of any mobile devices you may have used to access our website, to provide location-based services. We may also work with third party vendors to use wi-fi networks to analyze the physical traffic patterns of anonymous users of mobile phone or other devices near and in our stores as a means to measuring the effectiveness of our store displays or promotions.


How does Attrenti use this information?

Attrenti may use the information it collects in order to:

  • Confirm, process and fulfill sales transactions
  • Contact you about your order and respond to your inquiries
  • Update and maintain your information in our databases
  • Enable you to participate in our sweepstakes, contests and loyalty programs
  • Communicate with you via targeted postal pieces, phone messages, or personalized emails about products, offers and promotions that may be of interest to you
  • Enable marketing, testing and product recommendations
  • Maintain and improve the effectiveness and security of our website and business
  • Study traffic patterns and generally learn about the usage of the site
  • Improve the navigation, design and content of the website
  • Improve the effectiveness of our advertising and provide targeted online advertising
  • Personalize your online experience
  • We may use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here.
  • We may use the services of third parties to collect and use anonymous information about your visits to , and interactions with our website through the use of technologies such as cookies to personalize advertisements for goods and services on our website and the websites of others. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the Network Advertising Initiative at
  • We may use geolocation information by automatically detecting the IP addresses of visitors on our website from international jurisdictions in order to customize their visit to our website and display international currency pricing. We may also ask users of our mobile application for consent to collect geolocation information so that we may suggest the location of nearby stores or products that may interest them.


How does Attrenti protect your information?

Unfortunately, no data transmission over the Internet can be unconditionally guaranteed to be secure. Therefore, any information you transmit to us is sent at your own risk.

However, when you place an order online, we use encryption technology, such as Secure Socket Layer technology (“SSL”), to protect your personal information during data transport. SSL encrypts your order information, including your name, address, and credit card number, before it is transmitted to us to avoid the decoding of your information by anyone other than Attrenti.

In addition, when you create an online account on, you must select a personal password. As a member of Attrenti’s website, you will be able to view, among other things, your account profile, contact preferences, order history and address book. We store this type of information so that you do not have to reenter it each time you make a purchase or visit the website. Should you decide to become a member of Attrenti’s website, you will be asked to provide an accurate email address and create a password. In order to help protect your personal information, you should be careful about maintaining the secrecy of your password and any username associated with your account.


Does Attrenti disclose your information to others?

Attrenti, Inc. maintains a single database of customer information for several brands owned by or licensed to the Attrenti family of companies. We may disclose personal information about you to third parties who provide services to us. These third parties may use the information in connection with the services they provide to us, such as hosting our website, assisting us in fulfilling your transactions and customer service inquiries, and managing and updating your customer information, or to improve their services generally. We may also share your information with third parties to assist us in managing our sites, understanding and optimizing the performance and functionality of the site, or so they can market and advertise their products and services to you that may be of interest to you.

We may share your information (such as your name, email address, mailing address and transactional history with us) with third parties by participating or joining a shared membership or cooperative database. In such a case, other third party members in the membership or cooperative database may use your information to market and promote their products and services to you. If you prefer not to have your personal information shared with these cooperative or membership databases for their own marketing purposes, please contact us as indicated in this Privacy Policy below under the heading "Contact Information".

We may also use and/or disclose to others information about your demographics and use of our website in a manner that does not reveal your identity. We also may match and use information collected from you at our website with information obtained collected from other sources or third parties.

From time to time, we may partner with one or more co-sponsor(s) to conduct a contest, sweepstakes or other promotional event. In those situations, each of the participating co-sponsor(s) and the websites of each participating co-sponsor(s) may collect or receive personal information from you and will have the right to use your personal information in accordance with their own respective privacy policies.

We may disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may have breached our Terms and Conditions of Use or who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of our website, or anyone else who could be harmed by such activities.

We may also disclose personal information when we reasonably believe that the law requires it. We might sell or buy subsidiaries, or business units. In such transactions, personally identifiable information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy unless subsequent consent otherwise had been obtained from you. Also, in the event that assets of Attrenti are sold, personal information collected through this website or other means may be one of the transferred assets. Accordingly, we reserve the right to assign our rights and duties under this Privacy Policy to any third party at any time without notice to you, and such assignment rights shall include the ability to make an assignment in connection with any sale, merger, acquisition, divestiture or liquidation of all or part of our business or assets related to the website, all or substantially all of our other business assets, or as part of any reorganization or restructuring of our business or assets.


How can you access your information?

You may access and edit the information that you provide online by signing in at Simply click on the "Sign In" link from the home page and enter your email address and password to access your information. You can request password help at any time by clicking on the "I don’t have/know my password?" link at which time will email your password to the associated email address. Currently, we do not provide online access to information that you provided to Attrenti offline. But at any time you may request access to your information from our customer service representatives.


Can I unsubscribe?

Yes. Attrenti honors requests to unsubscribe from receipt of emails, not only for promotional emails that Attrenti sends, but also for emails about Attrenti that we permit other companies to send to their own list of subscribers. Please note that you may continue to receive emails from Attrenti until such requests become effective.


How Does Attrenti Respond to a Do Not Track Signal?

We do not currently respond to signals we may receive from web browsers or other mechanisms asking that our website or related properties not track you and your behavior on our website and such properties. Please review this Privacy Policy for more information about ways to disable or opt out of certain cookies. You may also contact us as indicated in this Privacy Policy under the heading "Contact Information".


How does Attrenti protect a child’s privacy?

While this site is a general audience website we do not intentionally collect personally identifiable information from children under the age of thirteen (13). If we become aware that we have collected personally identifiable information from a user of the site who is under the age of thirteen (13), we will remove that child’s personal information from our files.



This website at present is hosted on servers located in the United States, although we reserve the right to host the website on servers located in other countries. By using this website, you consent to the personal information collected by us being transferred to, and being stored and handled in, countries (including the United States) that may be outside of your country of residence‚ and which may have different data protection rules than in your country of residence.


Additional Notices to California Residents

Information on Marketing Disclosures

Attrenti customers living in the State of California may request and obtain once a year, free of charge, information regarding our disclosure of personal information to third parties for their direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information shared and the names and addresses of those third parties with which we shared your information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please contact using the contact information indicated below in this Privacy Policy.


Content Removal Requests for Users Under 18 Years Old

If you are a user under 18 years of age and reside in California, you may request and obtain removal of, content or information that you have posted on the website. You may send us any such requests by one of the methods noted below under “Contact Information”. We will review the request and respond promptly. You should be aware that a request to remove content or information posted by you on the website does not ensure or require complete or comprehensive removal of such content or information from our databases.