How does Attrenti collect information?
Attrenti collects data that you provide to us in the following ways: (i) on ninewest.com; (ii) by downloading and using the Attrenti mobile application; (iii) through transactions, email registrations, participation in loyalty programs, sweepstakes, contests, quizzes and surveys, or online memberships; (iv) by communicating with our sales associates in our company-owned Attrenti stores and outlets; (v) through phone, mail and fax interactions or paper registrations that you submit to Attrenti; and (vi) from information collected about you by our affiliated brands and shared with Attrenti. For information about Attrenti’s affiliated brands, please click here. Attrenti also collects data that we obtain from third parties. We occasionally obtain email addresses of active Attrenti store customers who requested emails regarding fashion on other websites. Attrenti also may obtain publicly accessible customer demographics and information about you from commercially available databases and sources.
Most browsers are initially set up to accept cookies but allow you to change your browser so that it will not automatically accept cookies. Various browsers have different ways to inform you when a cookie has been sent to you, limit the kinds of cookies that can be placed on your computer and let you delete cookies. Please refer to your browser instructions or help screen to learn more about these functions. Additionally, if you have a Flash player installed on your computer, flash cookies may be stored. Flash cookies are different from browser cookies and the cookie management tools provided by your browser will not necessarily remove Flash cookies. The latest versions of many browsers let you control or delete Flash cookies through the browser’s settings. If you use an older version of one of these browsers, upgrade to the most recent version, and set it to update automatically. However, if you delete or remove cookies, it is possible that some portions of the site may not function as intended.
“Web beacons”, also known as pixel tags, clear GIFs or single-pixel GIFs, or similar technologies are small image files that we may place on web pages and within web-based email newsletters that we send. Working in conjunction with cookies, web beacons allow us to accurately count the number of unique users who have visited a specific page and the number of times those pages are displayed. We can also use web beacons to let us know how many people opened a web-based email newsletter or message.
Attrenti also uses third party internet analytics firms, such as Google Analytics, Adobe Analytics and others, to place cookies and pixel tags on your computer or browser when you visit our website or mobile applications. These third parties collect automatic information to track and analyze usage and volume statistical information regarding your visits to our website or our mobile applications, such as what you browsed and purchased, what web page linked you to our site and what traffic is driven by banner ads and e-mails. To learn more about Google Analytics and how to opt out of such services, please visit http://www.google.com/analytics/learn/privacy.html. To learn more about Adobe Analytics and how to opt out, please visit http://www.adobe.com/privacy/analytics.html#1.
We may also collect geolocation data based on your then current location, including that of any mobile devices you may have used to access our website, to provide location-based services. We may also work with third party vendors to use wi-fi networks to analyze the physical traffic patterns of anonymous users of mobile phone or other devices near and in our stores as a means to measuring the effectiveness of our store displays or promotions.